On February 28th, I attended the Conexion breakfast series by the Indianapolis Chamber of Commerce’s Hispanic Business Council. The breakfast consisted of a short meet and greet followed by a presentation.

During the meet and greet I was only able to exchange business cards with a few people. One interesting person I met, though, was Yerman Salazar who directs advertising sales for a Spanish radio station in Indianapolis. He told me that before he came to Indy he was a sports anchor and did commentary for the Chicago Fire soccer club. I also noticed during the meet and greet that, while the event was conducted in English, a lot of the attendees are bi-lingual in Spanish.

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The presentation’s keynote speaker was Peter Wilt, the president of Indy Pro Soccer. Peter spoke about the soon to be launched soccer team in Indianapolis that will be part of the North American Soccer League. The team is holding a naming contest at this time. The main focus of Peter’s presentation was that there are a lot of soccer fans in Indy but this will be the first team that they can call their own.

There are a few things I took away from this event. The first is that the leadership seems very friendly and seems to have a certain familiarity with each other when they introduce one another to the podium. The mood seemed very relaxed. The second is that there is a very large Spanish speaking market in Indianapolis and that the Hispanic business community seems to be very strongly connected. Thirdly is that this new soccer team, while smaller in scope when compared to teams like the Colts and Pacers, may be a way to break into this market.

QUOTE: – Eventually everything connects – people, ideas, objects. The quality of the connections is the key to quality per se – Charles Eames