Recently, I volunteered to represent netlogx at our booth during the National Association of Women Business Owners (NAWBO) National Convention in Indianapolis, Indiana on September 8, 2014.  netlogx has been a corporate sponsor of NAWBO since 2010, and Audrey Taylor, the owner of netlogx, has been a member for over 7 years, so I was excited to find out how I could open up new business opportunities for netlogx.

As I started my shift that afternoon, a woman walked up to our booth, and I noticed her beautiful large, dark brown and leopard print “Purse” (which some may refer to as handbag, satchel, or tote) that she was shouldering.

I complimented her on the “Purse” and she proceeded to say that each NAWBO member received one as a complimentary gift in order to store the materials from the exhibition hall.

After discussing her business and the benefits and services of our consulting firm to determine if there was mutual interest, we exchanged business cards, and I gave her a netlogx pocket sized lint brush to place in her “Purse” as a token of thanks.  She stated the lint brush was a brilliant idea and even asked if she could borrow it for her marketing efforts.

After reaching out to many other women that afternoon, I decided to visit the NAWBO website on my break, and found out just how powerful the “Purse” is…

A survey of data from the Federal Reserve Board reveals that women control slightly more than half (51.3 percent) of all personal wealth in the United States. They make 83 percent of all household purchasing decisions.

According to the Center for Women’s Business Research, women-owned businesses are the fastest growing segment of the U.S. economy, representing $3.3 trillion in purchasing power.

Wow!  As I glanced up at the crowd of women-owned business associates from the netlogx booth, each one was indeed modeling the “Power of the Purse”.  They stuffed their purses with business cards, pamphlets and ideas, opened up new partnerships, networked and inspired each other that day.

What I realized is what is contained in the “Purse” has yet to be discovered by many; however those who open it will discover that netlogx and other women-owned businesses can help solve their complex business problems. It just starts with a lint brush and an understanding of the “POWER of the PURSE”!