netlogx was a proud sponsor of the recent National Association of Women Business Owners (NAWBO) Women’s Business Conference. This is an annual National Conference and for 2014 it was held in our home town of Indianapolis, IN. The conference theme was the “Power of You” and provided tracks to enhance our own personal brand, our corporate visions, build local NAWBO chapters and support for women business entrepreneurial skills.

Did you know that NAWBO will be 40 years old in 2015?  There have been tremendous achievements not least is the NAWBO support to change laws that required women owners to have a male family member co-sign on a loan. This was only changed in 1988 and that really wasn’t that long ago!

The statistics* around Women-Owned Businesses in the United States are amazing:

  • More than 9.1 million firms are owned by women, employing nearly 7.9 million people, and generating $1.4 trillion in sales as of 2014
  • Women-owned firms (50% or more) account for 30% of all privately held firms and contribute 14% of employment and 11% of revenues
  • Over the past seven years, the overall increase of 8.3 million (net) new jobs is comprised of a 9.2 million increase in employment in large, publicly traded corporations, combined with a decline of 893,000 employment among smaller, privately held companies

netlogx believes in Diversity by Design because it is clear that a workforce made up of a wide variety of talents and perspectives makes the ability to approach, understand, and solve complex problems an engine for success. Our participation in NAWBO and other organizations striving to make our work places look like our world is one way to keep us moving these goals forward.

It also takes a village to raise a booth so a huge thanks to Diane Walton and her husband Bruce, Stacy Shew and Vicki Chabot for their help in getting us ready and on a Sunday. We also came up smiling early the following morning with our fun run along the canal in downtown Indianapolis; the west coast NAWBO members are tough as they were the majority of those ready and waiting at 6:30 Indy time despite the 3 hour time difference. Thanks to Tara Morse, Stephanie Sponsel, Stacy Shew and Vicki Chabot for cheering the runners on!

As a small business, investing in events like the Women’s Business Conference requires an examination of return on investment and I’m happy to report that we realized some great networking opportunities and some strong business leads. The great news is we were also able to leverage this home town event to allow a wider group of netlogx consultants the opportunity to network and share our story. Our booth duty team did a great job and since we focus on the message that at netlogx everyone sells, this was an opportunity to try out our own talents and to allow newer staff to pick up tips from more seasoned team members.

Finally a note on our home city; Indianapolis has changed A LOT since I arrived here in 1991 and it is all for the better. Fall is the best season in Indy and the blue skies added a fabulous backdrop to events at the JW Marriott, the Eiteljorg Museum, and the Artsgarden, thanks to all the organizations that supported this conference and ensured NAWBO felt our Hoosier Hospitality.

*Statistics from Womenable report commissioned by American Express “OPEN State of Women-Owned Businesses  2014” for full report click here

*For statistics from the NWBC 2013 Annual Report click here