netlogx and Sustainable Competitive Advantage

By |2022-09-03T16:52:47-04:00March 19th, 2015|

Sustainable competitive advantage, as defined by Aaker in his book Strategic Market Management, is “an element (or combination of elements) of the business strategy that provides meaningful advantage over both existing and future competitors.” So what does that mean in laymen’s terms? To me a sustainable competitive advantage (SCA) is what distinguishes your company.  That [...]