Daily Archives: March 19, 2015

netlogx and Sustainable Competitive Advantage by Kristen Addison

Sustainable competitive advantage, as defined by Aaker in his book Strategic Market Management, is “an element (or combination of elements) of the business strategy that provides meaningful advantage over both existing and future competitors.” So what does that mean in laymen’s terms? To me a sustainable competitive advantage (SCA) is what distinguishes your company.  That [...]

By | 2016-12-05T11:06:55+00:00 March 19th, 2015|Categories: netlogx Noodles, Uncategorized|Comments Off on netlogx and Sustainable Competitive Advantage by Kristen Addison