As part of the munilogx team, I have often had the opportunity to travel off site and meet potential clients/business contacts. I have been fortunate enough to meet people at every level of municipal and state government. While these meetings are informative and ultimately help the organization meets its goals, everyone in the meeting tends to be very to the point and the sense of them being individuals is out of the picture. So the one event I have enjoyed the most was the annual WFYI Golf Scramble at Prairie View Golf Course, where everyone was, well… doing the exact opposite.
Recently, netlogx sponsored a hole at the annual WFYI Golf Scramble and I was lucky enough to be invited to play on netlogx’s team of four. As much as I enjoy my job, it was nice to take a break away from the office and get a chance to meet people when they aren’t in their suits. So as far as meetings go, that would probably be the most enjoyable meeting I have ever had, or may ever have. Even though the “business talk” was fairly limited, the importance of sponsoring and going to these types of events cannot be understated.
While I may enjoy the work I do at netlogx and helping shape the munilogx division, these casual outings are no less important than the formal professional meetings each of us go to for the business and its goals. Not only do these events show the more human side of you and your company, it also gives the community a feeling that you’re present by sponsoring the event. In some ways, it may be the ultimate branding tool. Yes, being able to effectively do your job is important; events like the Golf Scramble are just as integral to meeting your business end goal.